Earlier this month, Polaroid anounced that it is to discontinue production of the instant film that became popular the world over. As a user of film, and the old anolgue ways of photography, I found the news disappointing for a number of reasons. Firstly, Polaroid is an iconic product, one that I have recognised as I grew up in the 70’s & 80’s along with Coca Cola and 99’s. I reckon there is a good chance that many families have a few polaroids stashed in their old photo collections and thinking a little into the future, it will be a shame that this unique and fun format will no longer be part of that journey.

( “Afterlife”, “Go 45″ Polaroids by Stuart Parker, Copyright 2007)

Secondly, since digital took over the photography industry, film has taken a substantial blow. Some say it won’t be long before there will be no more film developers and others argue that the analogue methods will always be popular within photography circles.
I love working with film and the thought of not being able to insert a roll of my fave film into a 35mm camera (Agfa CT precisa 100 slide film should anybody have any ;)), really does make my heart sink. I hear that Fujifilm might be looking to take the Polaroid format on in the future and I just hope that film producers do see that there is a market for film, and right now, Polaroids, for a long time to come.

www.savepolaroid.com